2026 world cup

• YouTube has revealed its lineup for soccer’s biggest stage. Who will take home the Creator Cup?
• TikTok assembles global roster of Creator Correspondents for 2026 FIFA World Cup

  
• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.

  As a "Preferred Platform" for the 2026 FIFA World Cup, YouTube will get access to some full match broadcast rights for the tournament.

  
• YouTube’s soccer community is more than fan culture. It’s a “football revolution.”

  Like in other sports, football/soccer is undergoing a "fandomification" that is turning creators into powerful media outlets.

  
• FIFA hopes official TikTok broadcasts will bring “relatable perspectives” to World Cup coverage
• FIFA is putting Roblox at the center of the 2026 soccer boom
• Home Depot puts Dude Perfect in its “starting lineup” for new creator program
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup