2026 world cup

• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.
• YouTube’s soccer community is more than fan culture. It’s a “football revolution.”

  Like in other sports, football/soccer is undergoing a "fandomification" that is turning creators into powerful media outlets.

  
• FIFA hopes official TikTok broadcasts will bring “relatable perspectives” to World Cup coverage

  FIFA will bring World Cup fans "closer to the action" with TikTok streams that will include some live coverage of soccer matches.

  
• FIFA is putting Roblox at the center of the 2026 soccer boom

  FIFA is attaching its branding to a Roblox soccer game as it reaches out to young fans ahead of the 2026 World Cup.

  
• Home Depot puts Dude Perfect in its “starting lineup” for new creator program
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup