BTSHYBE and Alan Chikin Chow are teaming up to create a K-pop supergroup in the U.S.

1 year ago

Can a 28-year-old Texas native with more than 88 million subscribers on his main YouTube channel become the next big…

YouTube wants to make Shorts the new CapCut

1 year ago

The latest updates on YouTube include a handful of new features for Shorts. Most notably, the vertical video format is getting an…

A startup that dubs videos to help creators reach their “global potential” has raised $8.5 million

1 year ago

Language dubbing is becoming serious business for creators, and one startup that facilitates the translation process is cashing in. Linguana has raised $8.5…

Typical Gamer is the first “Fortnite Millionaire.” Here’s why that matters.

1 year ago

In our coverage of the digital ecosystem, we like to call creators "millionaires" when they achieve a seven-digit subscriber or…

QVC will be on TikTok 24/7 with round-the-clock shoppable streams

1 year ago

TikTok's rising status as a one-stop shop for global consumers has convinced a 40-year-old media brand to increase its digital…

Creators want to go steady with big brands

1 year ago

Each week, we here at Tubefilter track every sponsored video posted on YouTube. We see prolific sponsors like NordVPN and…

Substack wants its creators to stick around. A TikTok-style feed will help them promote their newsletters.

1 year ago

The winds of change are blowing in Substack's direction, and one update is an attempt to cut into TikTok's territory. As the…

Creators won’t dominate the next phase of the creator economy

1 year ago

I am Matthew Gielen, former CEO & Co-Founder of Electric Monster. Electric Monster was created to acquire and scale digital…

With help from FaZe Clan, the legend of Four Loko is reaching Gen Z

1 year ago

If you're a Millennial who attended college in the late 2000s, there's a good chance you can tell a story…

A fresh estimate suggests that YouTube could be worth as much as $550 billion

1 year ago

How much return on investment has Google earned from its 2006 acquisition of YouTube? According to a recent estimate, the…