News

• More than half of brands will pay YouTubers to market their products this year
• ADHD is a popular self-diagnosis on TikTok, but mental health patients don’t always prioritize accuracy
• India’s government is giving a $1 billion boost to the local creator economy
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.
• Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.
• Lilly Singh is launching a network for South Asian YouTubers
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Top 5 Branded Videos of the Week: The universe sure does keep spinning
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?
• Formula 1’s fastest-growing fan demographic is Gen Z girls. Female content creators are helping drive their interest.
• MrBeast will give away $15 million in prizes during second season of ‘Beast Games’