News

• Kick is putting small creators on the road to success with $50,000 in prizes
• “Twitch for sports” platform raises $22 million so leagues will let its creators stream games
• MrBeast says his strongest short-form monetization comes on Facebook. Will “O.G.” features add to that?
• YouTube is making its notifications work better for creators
• Gen Z prefers premium content to premium TV. Should streamers sound the alarm?
• RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?
• Someone paid $207 million to turn Napster metaverse
• MrBeast, Lady Gaga, and Brittany Broski to headline YouTube’s fandom-forward Brandcast
• YouTube is making Shorts views go up
• Seniors are watching twice as much YouTube on TVs as they were a year ago
• No, Ashton Hall isn’t sponsored by Saratoga Water. But soon he might be.
• With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic