News

• One creator is suing another for (allegedly) copying her vibe. Can she win?
• It’s not just the kids. Half of American adults want to be influencers.

  It turns out they want to be content creators, too. A new study from influencer marketing agency IZEA found that 54% of people in the U.S. ages 18 to 60 would quit their jobs if they could make a living as a full-time content creator.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/21/2024

  Q: What do you get when you upload close to 50 Shorts a week and an average of 3 million to 3.5 million views per short? A: A lot of views.

  
• Olympic Committee sues Prime for “millions of dollars” over its collab with Kevin Durant

  Already facing a $5 million lawsuit from California over its marketing practices, Prime is now being sued by the U.S. Olympic and Paralympic Committee (USOPC) over how it branded its collaboration with Olympic gold medalist and Phoenix Suns power forward Kevin Durant.

  
• Top 5 Branded Videos of the Week: 50 YouTubers, a million dollars, and one MrBeast sponsorship
• Twitch unbans Trump, former president now free on all major platforms
• Creators’ content is being scraped for AI. AsqMe wants to put them back in control–and bump their audience engagement, too.
• Management firm Night adds two new signees, including streaming star YourRage
• Wendigoon and Evan Royalty’s S.T.A.L.K.E.R. film is the latest creator project to hit theaters
• English soccer champ Manchester City wants young fans, so it’s dropping into ‘Fortnite’
• Netflix and YouTube “feed each other pretty nicely,” according to co-CEO Ted Sarandos
• The internet’s sports stars are teaming up at RDCWorld’s DreamCon
• Tana Mongeau’s allegations against Cody Ko resurface in D’Angelo Wallace video
• The Babish Culinary Universe is expanding with THC treats, a vacation rental, and a film script
• Creators should be able to license music from major artists. Lickd lets them do it for as little as $8 a song.
• YouTube creators get shut out at the Emmys
• Donald Trump has (somehow) become a staunch TikTok defender
• MrBeast and Mark Rober’s #TeamSeas has deleted 34 million pounds of trash from oceans and beaches
• MrBeast’s snack brand drops its NBA sponsorship after just one season
• VidCon Baltimore is cancelled, with VidCon saying it’ll dedicate “full efforts and resources” to Anaheim event
• Creators need stronger protections to combat an “evolving problem:” unauthorized AI training
• ‘Parasite’ distributor snags rights for YouTube critic Chris Stuckmann’s horror film
• Is TikTok pushing young voters towards the far-right?
• PBS embraces live edutainment on Twitch