News

• Cooking show ‘Gastronauts’ shows just how far Dropout has come
• Hungry and out of cash? Pay for your pizza with a TikTok.

  Calling cash-savvy pizza lovers: Pizza Hut will give you a free combo if you become a TikTok microinfluencer and hype their latest product. This marketing move is a grab at super low-cost virality, with the Hut doling out around $7 to each customer who makes a video. That's a lot cheaper than it'd pay for a post from an influencer.

  
• YouTube’s biggest kids channel gets its first live action spinoff

  CoComelon is introducing a live-action franchise called 'Melon Patch Classroom' led by the preexisting character Ms. Appleberry.

  
• Kamala Harris kicks off Twitch channel with DNC speech stream

  Kamala Harris kicked off her account on Twitch by broadcasting her address at the 2024 Democratic National Convention.

  
• Hot Ones and Blippi are the latest YouTubers to get store shelf deals
• YouTube wants its second season as NFL Sunday Ticket distributor to be even better than the first
• Influencers are pushing out reporters at the DNC. What does that mean for news?
• Twitch is raising sub prices again. Streamers are not happy.
• Chick-Fil-A’s streaming service will offer family friendly programming (even on Sundays)
• Instagram taps Sabrina Carpenter to debut a feature copied from…Myspace?
• YouTube’s living room ambitions pay off: It’s the first streamer to take 10% of all TV watch time
• Your favorite TikTok song of the summer is probably an indie hit
• Cristiano Ronaldo wants to bring his 636 million Instagram followers to YouTube
• Live shopping is growing up in the U.S. and getting its own conference
• Now who’s your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact
• $100 million says fans of all types want to connect with creators
• Twitch wants collabs, but some streamers prefer to be left alone
• Brands are scrambling to snag deals with “demure” creator Jools Lebron
• Creators are about to have a lot more Shopify items to sell on YouTube
• Top 5 Branded Videos of the Week: Halloween comes early with ghosts, runaway AI, and dangerous beaches
• Pet project YTCH turns YouTube content into a vintage TV experience
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 08/18/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/18/2024
• The gamba meta lives on: Twitch says it’s “digging into” Counter-Strike skin gambling involving 120+ top streamers