News

• MrBeast’s leaked production guide is a reminder that YouTube’s top creator does things his own way
• MrBeast, Logan Paul, and KSI want Lunchly to be the hottest new thing in the school cafeteria

  MrBeast's Feastables is teaming up with Logan Paul and KSI's Prime Hydration to launch a school lunch brand called Lunchly.

  
• Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals

  If our last Gospel Stats Weekly Brand Report was all about scientists (who, btw, also came up in the news cycle as a notable source of hope for viewers on social media), this week's is a return to the old guard, with MrBeast back in spot #1 and podcasts slurping up spots #2 and #3. Then we've got a gas station run from FaZe Clan and...we'll keep the bonus vid a secret for now. 

  
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/15/2024

  Big Studio is putting a new twist on the skibidi toilet meme through YouTube Shorts videos that ask viewers to share their morals.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/15/2024
• Location-obsessed creators put GeoGuessr on the map
• Financial creators are the new money managers, and Yahoo! is buying in
• Spotify wants to pay YouTubers millions for their videos
• TikTok, Meta, Snap team up to protect teens (and themselves)
• Have you heard? MrBeast’s critic walks it back, creators go south, and ‘Hawk Tuah’ gets a podcast
• Elon Musk wants X’s gaming program to be the new Kick
• Taylor Swift’s Kamala Harris endorsement drove 400,000 people to vote.gov in 24 hours
• YouTube’s pause-vertising is here
• 60% of OnlyFans creators’ revenue comes from single purchases, not subscriptions. Can SFW platforms learn from it?
• The shutdown of a Russia-backed media company raises new questions about political influencers
• International creators are crushing it on YouTube. Now they can use non-English handles.
• Want to comment on a trending YouTube Shorts clip? Now you can ‘Add Yours’ in response.
• Influencer marketing firms unite as gen.video acquires Bounty
• Roblox’s new Shopify partnership shows it’s still making the metaverse happen
• Is Snapchat good for your mental health?
• Marques Brownlee wins frisbee world title, returns to YouTube in time to cover the new iPhone
• MTV’s VMAs look to next generation with WhatsApp voting, TikToker cameos
• Watch out, Google: TikTok wants to be a “discovery engine” for travelers
• FX’s new ‘English Teacher’ got his start on YouTube