News

• Issa Rae is turning Tubi into a showcase for creators “on the cusp”
• Music promoters are paying to put songs in TikTok videos. The FTC says creators might not have to disclose those deals.

  Billboard recently took a deep dive into the world of "sound campaigns," where musicians, record labels, and/or promoters pay to have music tracks used in TikTok videos. It spoke to sources familiar with the matter, including one major label marketer who, based on their experience, believes that "75% of popular songs on TikTok started with a creator marketing campaign."

  
• The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups

  Daze is a social app that has received significant pre-launch attention thanks to its graphical elements and TikTok marketing strategy.

  
• Recess Therapy’s new series features celebrity substitute teachers (and more cute kids)

  The new Recess Therapy show 'Celebrity Substitute' is a vehicle for appearances from stars like Andrew Garfield and Florence Pugh.

  
• Top 5 Branded Videos of the Week: Copycats, kicks, and underground cities
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/20/2024
• YouTube’s new program teaches teens how to recognize AI content
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/20/2024
• The NBA’s “most expansive creator program” tips off with Kai Cenat collab
• Markiplier starred in a Prime Video exclusive. Why isn’t Amazon promoting it?
• Have you heard? iShowSpeed gets a play button, Druski gets a movie, and the Costco Guys get buckets.
• Jake Paul is opening 25 sports bars
• Ted Sarandos says Netflix is the home of storytellers. YouTube creators might not agree.
• With the “influencer election” around the corner, creator factions are digging in
• Fundmates adds $30 million to the creator economy’s financial services empire
• Fourth time’s the charm: Triller’s IPO is officially complete
• What happens when brands adopt creators’ winning content strategies?
• Dhar Mann adds scares to moral lessons with star-studded Halloween series
• A new platform wants to turn streamers into stakeholders
• Twitch wants to be a “house of brands” that packages streamers (and their communities) for ad sales
• Roblox establishes council to help teens protect their own
• TikTok parent ByteDance became an e-book publisher. Now it’s ready to revive print media.
• The Duolingo owl gets a glow-up in his own comic
• YouTube shares the deets about where its videos come from