News

• Dunkin’s all in on creator collabs with Nick DiGiovanni’s new four-drink menu
• Creators now have huge fandoms. Youtooz is generating $40 million a year making collectibles for them.

  Fandoms are one of the most powerful forces in content creation. YouTube's latest Culture & Trends Report focuses entirely on fan communities, with data showing that 85% of internet users ages 14-44 consider themselves fans of something. And 80% of those fans use YouTube at least weekly to consume content about their interests.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/28/2024

  From hands in pans cooking videos to full blown recipes to food-themed challenge videos to oddball comical shorts, chefkurdy's done it all and found the views on YouTube.

  
• We finally know how much Twitch makes a year. Is it enough?

  When Twitch's new CEO Dan Clancy took over, he admitted the world's biggest livestreaming platform is not profitable. And, according to internal documents viewed by the Wall Street Journal, employees think it's in danger of becoming a "zombie brand" buried, untended, in the depths of its parent Amazon. We don't know what the hard chances are of that happening, but we think it'd be a big fumble if Amazon abandoned the site responsible for platforming some of today's star and rising-star creators, like Kai Cenat, Ironmouse, HasanAbi, and Jynxzi.

  
• PGA Tour to recognize golf’s growing presence in digital content with the first ever Creator Classic
• Issa Rae returns to her roots with Snap’s new accelerator class
• Rhett & Link want you to experience their Wonderhole
• Top 5 Branded Videos of the Week: Coffeezilla lawsuit, demonic asylums, and the last great Trump/Biden debate (kinda)
• MatPat’s next big theory: That he can get lawmakers to understand the creator economy
• Reddit just partnered with the NFL, NBA, MLB, PGA TOUR, and NASCAR
• Kamala Harris is having a moment on TikTok. Could it put her in the White House?
• Publicis invests $500 million in creator-led marketing with acquisition of Influential
• $20 billion says you’re going to watch a lot of NBA and WNBA games on Amazon Prime
• TikTok just employed a whole bunch of thumbnail designers
• Can Michael Bay make Skibidi Toilet the next cinematic universe?
• Twitch is clarifying more policies for streamers and viewers. This time, it’s cracking down on sexual harassment.
• Ava Kris Tyson “permanently” leaving MrBeast team after accusations she sent inappropriate messages to 13-year-old
• YouTube is “closing the gap” between Shorts and long-form monetization
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 07/21/2024
• One creator is suing another for (allegedly) copying her vibe. Can she win?
• It’s not just the kids. Half of American adults want to be influencers.
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/21/2024
• Olympic Committee sues Prime for “millions of dollars” over its collab with Kevin Durant
• Top 5 Branded Videos of the Week: 50 YouTubers, a million dollars, and one MrBeast sponsorship