News

• After Gawr Gura’s split with Hololive, what’s next for one of the world’s top VTubers?
• Patreon’s latest fan engagement tool comes in the form of live video

  Patreon is taking after platforms like TikTok and Instagram by introducing a live video product for creators.

  
• Companies are increasing their influencer marketing budgets. Here’s what they’re looking for.

  eMarketer and Spotter have shared data about brands' priorities as they seek influencer marketing partnerships with creators.

  
• Fan wikis are encyclopedias of unpaid passion. BloxBase is taking “pro” approach with Roblox.

  Over the past few years, major platforms like YouTube have openly recognized the power of fandom. All around the world, millions upon millions of people are fans of everything from huge contemporary properties like Star Trek, Apex Legends, and House of the Dragon to long-cancelled TV shows, indie book series, niche two-volume manga series, and single-author webcomics tucked away on decades-old Tumblr accounts.

  
• Kick sets new high-water mark with 317 million hours of watch time in March 2025
• Fans have more ways than ever to give creators direct financial support. But what if a recession hits?
• Creator content has upended U.S. politics. Now it’s influencing Canada’s elections to the tune of millions of views.
• Top 50 Most Subscribed U.S. YouTube Channels • Week Of 04/13/2025
• Top 5 Branded Videos of the Week: South Korea, Nintendo Switch,
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/13/2025
• TikTok made $39 billion outside of China last year. How’s that ban looking?
• Snap’s new ad format asks brands to pay for creators’ education
• Have you heard? ‘Ask a Ninja’ revived, scambaiters in the spotlight, and Twitch staff says Adin Ross unban big L
• TikTok tells creators to stick around for bonus monetization
• BeReal thinks it can capitalize on TikTok’s uncertainty with ads. Are they even competitors?
• Creators are redefining food discourse. Now they’re getting their own version of ‘MasterChef’.
• Rebecca Zamolo’s new venture supports mothers at all stages of the fertility journey
• YouTube wants “No Fakes,” so it’s endorsing a Congressional bill that addresses AI concerns
• Through funding platform GigaStar, a gambler raised a $1.3 million investment from his fans
• IAB releases full schedule for 2025 NewFronts
• Netflix’s CEO thinks YouTube is just a place to “kill time.” And yet it keeps tapping creators for deals.
• RHEI sends its AI agents into the music industry
• Instagram’s latest attempt to copy TikTok will bring improvements to its “content search”
• X isn’t as ad-hungry as it was before Trump’s re-election, so it’s playing nice with Twitch