News

• 20 years of YouTube: In 2012, Psy rode around the world on the back of an invisible horse
• With “Tubi for Creators,” Fox’s FAST hub gets serialized content from top influencers

  Tubi for Creators is a new program that is bringing content from Kinigra Deon, FunnyMike, Rhett & Link, and others to Fox's FAST platform.

  
• Social shopping is becoming a $19 billion business in the U.S. SoCom wants to be its #1 industry event.

  "It's wild that, even today, we're all still forced to shop online by reading product descriptions and clicking on photos," Benator tells Tubefilter. "Obviously, the technology exists for livestreams, short videos, creator content, etc to be shoppable with a click. AI advances will make shopping within video an even more seamless experience. It's no surprise that social commerce will be a one trillion dollar industry in 2026."

  
• YouTube Shorts averages 200 billion daily views. Can Google’s Veo 3 AI add to that number?

  Google is bringing Veo 3 AI to YouTube Shorts, according to an announcement made by Neal Mohan at Cannes Lions.

  
• Meta is turning all Facebook videos into Reels
• Theorist’s shoppable “Creators in Fashion” catwalk is coming to VidSummit
• MrBeast is filming ‘Beast Games’ season two at a massive temporary soundstage in Las Vegas
• Calling all creators: YouTube’s Open Call lets brands request custom sponcon
• Top 50 Most Subscribed YouTube Channels • Week Of 06/15/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/15/2025
• At Cannes, Publicis Groupe says creators can generate just as much marketing buzz as the Super Bowl
• FOX looks to build creator franchises with investment in Whalar’s Lighthouse
• Gen Z cares about the environment, so TikTok is helping advertisers measure emissions
• Let them fight: Disney and NBCUniversal are taking on Midjourney
• A24 is ready to turn Kane Parsons’ ‘Backrooms’ film into the next big creator-led horror movie
• Have you heard? ICE detains Khaby Lame, Cugine serves sandwiches, and playlist creators avoid AI
• Streamer group OTK looks to rebound with exclusive event series on Kick
• Instagram turns 15 years old with a message for shy creators: If you’re unsure, post it “anyway”
• Snapchat wants AR to be the next big thing, so it’s launching a subscription services for its Lenses
• VidCon’s new owner says it’s “the Super Bowl for creators,” but doesn’t have concrete plans to pump it up
• The streamer who beat Malenia with her mind wants to try Nintendo games next. But that might be a problem.
• Lowe’s just became the “exclusive building partner” for Beast Games 2
• Will 2025 be the year when ad spend on creator platforms outstrips traditional media?
• According to YouTube’s latest economic impact report, its creators added $55 billion to U.S. GDP in 2024