News

• RHEI says creators are making big money by selling their content to AI companies
• Want to develop items for custom experiences? Roblox lets you learn from the pros.

  Roblox's new web series brings in creators like Madison Hatter and Reverse Polarity to explain the art of UGC creation.

  
• TikTok beats Twitch to become the #2 most-watched streaming platform on the net–and says creators are making $10 mil a day

  In Q1, TikTok Live generated 8.027 billion hours of watch time, or around 27% of the livestreaming industry's total. YouTube, at #1, came in with a whopping 50.3% of the total, or 14.983 billion watch hours.

  
• SAG-AFTRA plans to invite influencers into its ranks

  The board of the SAG-AFTRA union has recommended the establishment of a digital creator and influencer committee.

  
• YouTube’s 20th anniversary celebration will include a title sponsorship at VidCon Anaheim (Exclusive)
• Top 5 Branded Videos of the Week: Beast Games, Saddam Hussein, JRE and DraftKings
• Digital video is dominating ad budgets, thanks to connected TV and live sports
• Spotify’s payouts to creators and podcasters reached $100 million in Q1 2025 alone
• Top 50 Most Subscribed YouTube Channels • Week Of 04/27/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/27/2025
• Have you heard? MrBeast’s baseball stats, CaseOh’s cat computer, and Trisha Paytas’ pope drama
• Why do we love Akinator? The company behind the celeb-guessing genie explains its “divinatory art.”
• Creators are building their own streaming services. Dropout, the Try Guys, and the Sidemen all used Vimeo to do it.
• YouTube’s quarterly ad revenue approaches $9 billion after double-digit year-over-year bump
• Kids’ content makes hundreds of millions on YouTube. A new company–filled with execs from Disney, Nick, and more–wants in.
• Meta is addressing the “unfortunate reality” of spammy content with new moderation tactics
• Jynxzi made $452,000 on Twitch in the last 30 days. Here’s why that’s good for our industry.
• Twitch’s 2024 gaming data shows us why ‘Grand Theft Auto VI’ will be such a big deal
• Owl to e4: Duolingo is teaching chess
• The #SkinnyTok trend is drawing scrutiny from E.U. regulators
• PBS pulled a documentary about a trans speedrunner. So the director put it on Twitch instead.
• Edits, Instagram’s answer to CapCut, surges up App Store charts after receiving wide rollout
• Content localization can give creators whole new audiences. Linguana wants to make it easy and affordable.
• 20 Years of YouTube: In 2005, a trip to the zoo started it all