News

• Twitch makes most of its revenue directly from viewers’ pockets–not from ads
• Top 50 Most Subscribed YouTube Channels • Week Of 06/22/2025

  Some of the top channels in our Global Sub Top 50 show us that YouTube viewers are obsessed with the concept of greatness.

  
• Top 5 Branded Videos of the Week: LEGO, Disney, Tide, oh my

  Big-name sponsors is the name of the game in our latest Gospel Stats Weekly Brand Report , with LEGO, Disney, and Tide all pulling in the top 5. We also have something else notable: Shorts in spots #1 and #2. Does that mean we'll start to see more Shorts sponsorships? Maybe! Does it mean brands are finally understanding/embracing the Shorts ads tools YouTube has been steadily bulking up? Also maybe! Whatever the case, it's clear sponsors with lots of cash to splash see Shorts as a key to summer marketing. We're curious if it pays off for them.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/22/2025

  BTS is back, which is definitely good news for fan YouTube channels. Is it good news for Korean content as a whole?

  
• Mark Rober, Toys and Colors prepare for summer of fun with kid-friendly YouTube collab
• Have you heard? Amouranth makes $38 million on Kick while Doctor Mike takes on RFK Jr.
• #BookTok is still booming. So why is TikTok getting out of publishing?
• Speedrunner Summoning Salt goes old-school with a VHS collection of his top YouTube videos
• Patreon has expanded its options for creators, so it’s taking a larger cut of new users’ earnings
• YouTube brings monetization into the classroom by updating its Player for Education
• Pinterest pins Emma Chamberlain’s coffee company as its first ever co-branded product partner
• Top 5 Branded Videos of the Week: Old Spice, Red Bull, Nintendo Switch, K-beauty
• 20 years of YouTube: In 2012, Psy rode around the world on the back of an invisible horse
• With “Tubi for Creators,” Fox’s FAST hub gets serialized content from top influencers
• Social shopping is becoming a $19 billion business in the U.S. SoCom wants to be its #1 industry event.
• YouTube Shorts averages 200 billion daily views. Can Google’s Veo 3 AI add to that number?
• Meta is turning all Facebook videos into Reels
• Theorist’s shoppable “Creators in Fashion” catwalk is coming to VidSummit
• MrBeast is filming ‘Beast Games’ season two at a massive temporary soundstage in Las Vegas
• Calling all creators: YouTube’s Open Call lets brands request custom sponcon
• Top 50 Most Subscribed YouTube Channels • Week Of 06/15/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/15/2025
• At Cannes, Publicis Groupe says creators can generate just as much marketing buzz as the Super Bowl
• FOX looks to build creator franchises with investment in Whalar’s Lighthouse