News

• TikTok taps creators, brand reps for an AI advisory board called Symphony Collective
• The U.S. Surgeon General wants to put an official warning on social media apps

  U.S. Surgeon General Vivek Murthy has proposed addressing the youth mental health crisis by putting warning labels on social media apps.

  
• Twitch CEO: Kick made a “complete mistake” by poaching top streamers

  In an interview with streamer NateGentile7, Twitch CEO Dan Clancy claimed that Kick made a blunder by poaching top streamers.

  
• Social shopping firm Orca adds Patreon, Fullscreen vets to executive team

  Sarah Penna (formerly of Big Frame) and Khudor Annous (ex-Fullscreen) have taken roles at social shopping startup Orca.

  
• Streamers on the Rise: For HappyHappyGal, Fortnite fits her “like a glove.” (And it’s growing her audience, too.)
• Jake Paul’s latest creator product is a skincare brand called W
• Is YouTube’s TV push anticompetitive? Watchdogs want the Department of Justice to investigate.
• VTuber Gawr Gura will sing “Take Me Out To The Ballgame” at the Dodgers’ “hololive night”
• Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders
• Some brands struggle to convey goals to influencers. The “Creator Rosetta Stone” offers a translation.
• Roster helps creators hire qualified specialists. It just announced its official launch.
• CAA signs Justin Watkins, the family-friendly gamer behind the ThinkNoodles YouTube channel (Exclusive)
• TikTok adds to search capabilities with a feature that lets users look up images in TikTok Shop
• Mobile game publisher Voodoo acquires social app BeReal for €500 million
• A YouTube prankster will represent Cyprus in the European Parliament
• Ben Potter, YouTube’s leading “Comicstorian,” has died
• AMP isn’t making its own hydration drink. Instead, the creator group is partnering with Bang Energy.
• Inside Made In Network’s creator marketing quest to make Danish Creamery “the internet’s favorite butter”
• Millionaires: Meet TikTok’s “Costco guys”
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/09/2024
• Top 5 Branded Videos of the Week: MrBeast leads us out of the YouTube wilderness
• Adam Mosseri says Instagram’s creator payouts are “burning money” and resulting in lower-quality content
• Ludwig’s Offbrand adds game publishing unit led by Pirate Software streamer
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 06/09/2024