A report published by Metricool indicates that long-form viewership is up on YouTube, but users are treating those videos like Shorts.
YouTube
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For vertical live streamers, YouTube is stressing that practice makes perfect
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Are YouTube viewers treating long-form videos like Shorts?
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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 08/02/2026
The stories Edward tells from the seat of his motorbike uphold moral precepts. That puts his content in line with many other Shorts creators.
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/02/2026
KATSEYE has studied the K-pop playbook to become huge in the U.S. and abroad. That strategy is effective on YouTube as well.
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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/26/2026
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/26/2026
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YouTube adds “one of the most requested features” on Shorts: Custom thumbnails
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YouTube is teaching parents about “raising kids in the digital age”
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YouTube shares tools that let creators turn their playlists into shows
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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/19/2026
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/19/2026
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YouTube says it contributed $60 billion to the U.S. GDP in 2025
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