Electronic Arts

• EA wants ‘The Sims’ to be its answer to Roblox. Players have other ideas.
• Gaming Giant EA Outlines New Disclosure Guidelines For Content Creators

  Creators must include an audio message or clearly visible watermark at the start of any branded clips denoting that they’ve been supported or sponsored.

  
• NFL Athletes Get SEAL Training, Promote ‘Battlefield 3’

  Drew Brees, Clay Matthews and Larry Fitzgerald and a few Navy Seal Team Sixers star in the Electronic Arts web series 'Battlefield 3: Operation Gridiron.'