Industry

• Despite ban threats, TikTok has never been more popular among U.S. teens
• Companies are increasing their influencer marketing budgets. Here’s what they’re looking for.

  eMarketer and Spotter have shared data about brands' priorities as they seek influencer marketing partnerships with creators.

  
• Top 50 Most Subscribed U.S. YouTube Channels • Week Of 04/13/2025

  'A Minecraft Movie' brought Technoblade back in the U.S. Top 50 amidst a broader trend of brainrot YouTube Shorts content.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/13/2025

  Channels that fall within the most popular categories on YouTube Shorts are seeing an unprecedented surge in our Global Top 50.

  
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 04/06/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/06/2025
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/30/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/30/2025
• Gen Z prefers premium content to premium TV. Should streamers sound the alarm?
• Seniors are watching twice as much YouTube on TVs as they were a year ago
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/02/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/02/2025