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• Marques Brownlee joins AI-based “community engagement engine” for creators
• Gordon Ramsay taps Rhett & Link, Zach King, Lexi Hensler for YouTube cooking competition

  Creators like Rhett & Link, Lexi Hensler, and Zach King will compete on 'Idiot Sandwich', a YouTube competition series from Gordon Ramsay

  
• YouTube is restructuring creator management teams

  With the restructure, YouTube will bring its content creator management teams together under dedicated central leadership in each individual country.

  
• Streamers on the Rise: JoeWo gave himself one year to git gud

  JoeWo says he's a late bloomer when it comes to gaming. Unlike many of his fellow streamers, he didn't grow up playing video games. Instead he spent most of his time on the basketball court, fostering a sense of competitiveness he carried with him into college.

  
• Top 5 Branded Videos of the Week: As educational videos soar, Nebula’s nerdy creators reign supreme
• MrBeast is testing how much revenue he can make by uploading his blockbuster videos on X
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 01/14/2024
• Underscore Talent launches culinary division with 40+ creators (Exclusive)
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 01/14/2024
• The internet’s cooking grandma, Lynja, has passed away
• A 60-year-old song topped the Billboard charts after appearing in 1.8 million TikToks
• TikToker Tim Schaecker launches CNDO, where creators complete challenges with their fans