MrBeast hasn’t committed to regular uploads on X, but he’s at least curious about it. On the platform formerly known as Twitter, top creator Jimmy Donaldson shared an old video to test the earnings potential of Elon Musk‘s revenue sharing program.
Donaldson chose a car-themed video as his guinea pig for X monetization. The Samsung-sponsored hit the MrBeast YouTube channel last September, and it has since pulled in more than 211 million views. Obviously, the video’s X traffic won’t be nearly as high, so I’d imagine Donaldson is testing his earnings rate rather than his viewership potential.
“I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it,” Donaldson wrote in a tweet. “Will share ad rev next week.”
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I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week ❤️ pic.twitter.com/amSSmddFht
— MrBeast (@MrBeast) January 15, 2024
Donaldson’s test upload comes on the heels of a conversation he had with the X boss. Musk asked Donaldson to cross-post his videos on X, but the MrBeast star claimed that the revenue he’d generate on X wouldn’t merit the added effort. Musk replied with a promise to raise creator payouts.
The MrBeast brand has already benefitted from X monetization. Almost a year ago, Musk revealed that the platform then known as Twitter would initiate payments to creators. Later in 2023, the first pay period arrived. MrBeast earned a reported $25,801, while other payouts went to conservative accounts like Andrew Tate and End Wokeness.
Under Musk, X has moved forward with a celeb-driven content slate; like with its creator payouts, it has given several show deals to conservative figures. Musk would love for Donaldson to be a part of that programming push, especially since X continues to hemorrhage advertisers. But the man known as MrBeast is data-driven above all else. He’ll post videos regularly on X if — and only if — the numbers check out.
