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• Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge
• YouTube creator content now appears in 25% of AI chatbot responses

  Research from marketing firm Jellyfish shows that YouTube creator content now shows up in a quarter of AI chatbot responses.

  
• The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.

  The New York Knicks captivated the NBA world by winning their first title in 53 years. Then the celebratory videos arrived.

  
• On your marks: TikTok, Strava establish six-digit fund for running creators

  TikTok and Strava have established a €100,000 fund that will support local run clubs across Europe while empowering running creators.

  
• Starbucks and its barista-creators are piloting TikTok’s new custom ad networks
• From content localization to global multiplatform distribution and monetization: How Linguana is connecting creators and brands
• Facebook has a new Creator Studio (with AI included, of course)
• MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub
• Lowe’s wants creators to put their next products on its shelves
• Forbes’ latest top 50 creators list has arrived–and for the first time, these movers and shakers collectively made over $1 billion in a single year
• You know 5-Minute Crafts. Now meet its owner TheSoul Group, which is building a distribution powerhouse across 100+ YouTube channels, streaming, and MSN.
• On “Joyride Day,” Ryan Trahan unlocked a powerful new form of creator product marketing