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• MrBeast apologizes for past “inappropriate language,” has yet to address alleged safety issues on ‘Beast Games’
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 07/28/2024

  MrBeast is getting 100+ million views per video. The Stokes Twins don't get that kinda viewership, but they do get closer than almost anyone else.

  
• Dunkin’s all in on creator collabs with Nick DiGiovanni’s new four-drink menu

  Dunkin' has been particularly zeroed in on content creators, and was possibly the first big fast food brand to welcome them onto its menu. When it launched The Charli in 2020, it sold hundreds of thousands of D'Amelio-branded drinks in just five days, and saw a 57% spike in app downloads.

  
• Creators now have huge fandoms. Youtooz is generating $40 million a year making collectibles for them.

  Fandoms are one of the most powerful forces in content creation. YouTube's latest Culture & Trends Report focuses entirely on fan communities, with data showing that 85% of internet users ages 14-44 consider themselves fans of something. And 80% of those fans use YouTube at least weekly to consume content about their interests.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/28/2024
• We finally know how much Twitch makes a year. Is it enough?
• PGA Tour to recognize golf’s growing presence in digital content with the first ever Creator Classic
• Issa Rae returns to her roots with Snap’s new accelerator class
• Rhett & Link want you to experience their Wonderhole
• Top 5 Branded Videos of the Week: Coffeezilla lawsuit, demonic asylums, and the last great Trump/Biden debate (kinda)
• MatPat’s next big theory: That he can get lawmakers to understand the creator economy
• Reddit just partnered with the NFL, NBA, MLB, PGA TOUR, and NASCAR