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• Kamala Harris is having a moment on TikTok. Could it put her in the White House?
• Publicis invests $500 million in creator-led marketing with acquisition of Influential

  Publicis Groupe is making a serious bet on content creator-led marketing with the reported $500 million acquisition of Influential, which it calls the "largest influencer marketing company in the world by revenue."

  
• $20 billion says you’re going to watch a lot of NBA and WNBA games on Amazon Prime

  
• TikTok just employed a whole bunch of thumbnail designers

  The platform is finally, for the first time in its existence, allowing creators to upload custom thumbnails.

  
• Can Michael Bay make Skibidi Toilet the next cinematic universe?
• Twitch is clarifying more policies for streamers and viewers. This time, it’s cracking down on sexual harassment.
• Ava Kris Tyson “permanently” leaving MrBeast team after accusations she sent inappropriate messages to 13-year-old
• YouTube is “closing the gap” between Shorts and long-form monetization
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 07/21/2024
• One creator is suing another for (allegedly) copying her vibe. Can she win?
• It’s not just the kids. Half of American adults want to be influencers.
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/21/2024