Homepage Feature

• Hollywood turns to TikTok to fill seats in empty theaters—and it seems like it’s working
• ByteDance is getting into AI text-to-video. Can it avoid the issues that have plagued OpenAI?

  ByteDance has added to the generative AI race by rivaling OpenAI's Sora with a text-to-video program called Jimeng AI.

  
• Indian creators are dominating YouTube Shorts to the tune of 1 trillion views

  Led by channels like Anaya Kandhal and KL BRO Biju Rithvik, YouTube Shorts content has reached one trillion views in India.

  
• VTubers want to hold IRL events with fans, too. Hololive is making it happen.

  In-person appearances have long been a staple of our industry--a tangible, IRL link between creator and fan that can be fulfilling for both parties. But how do you make an in-person appearance when no one can know who you are? That's the question facing more and more VTubers, who want fans to see them entirely as their virtual avatars, but also want to make that IRL connection with their millions of audience members.

  
• Views, views, views: Instagram standardizes its metrics to promote a multiformat approach
• Prime gets hit with $68 million lawsuit–its biggest one yet
• A year ago, Kai Cenat’s live event caused chaos. With a “huge festival,” he’ll turn over a new leaf.
• Twitch drops the beat to turn up the volume on its music business
• Roblox bets on ecommerce by selling tickets to ‘Beetlejuice, Beetlejuice’
• Creators are ready for some football, and a firm backed by the Dallas Cowboys is leading the way
• Will 2024 be remembered as the influencer election?
• YouTuber launches first-of-its-kind class action lawsuit against OpenAI