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• Snapchat puts the spotlight on video content with TikTok-y redesign
• MrBeast’s leaked production guide is a reminder that YouTube’s top creator does things his own way

  Want to learn more about the strategies that inform MrBeast's YouTube productions? Check out the creator's leaked production guide.

  
• MrBeast, Logan Paul, and KSI want Lunchly to be the hottest new thing in the school cafeteria

  MrBeast's Feastables is teaming up with Logan Paul and KSI's Prime Hydration to launch a school lunch brand called Lunchly.

  
• Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals

  If our last Gospel Stats Weekly Brand Report was all about scientists (who, btw, also came up in the news cycle as a notable source of hope for viewers on social media), this week's is a return to the old guard, with MrBeast back in spot #1 and podcasts slurping up spots #2 and #3. Then we've got a gas station run from FaZe Clan and...we'll keep the bonus vid a secret for now. 

  
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/15/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/15/2024
• Location-obsessed creators put GeoGuessr on the map
• Financial creators are the new money managers, and Yahoo! is buying in
• Spotify wants to pay YouTubers millions for their videos
• TikTok, Meta, Snap team up to protect teens (and themselves)
• Have you heard? MrBeast’s critic walks it back, creators go south, and ‘Hawk Tuah’ gets a podcast
• Elon Musk wants X’s gaming program to be the new Kick