Homepage Feature

• TikTok is a growing holiday shopping hub for Gen Z, but some zoomers wish the app didn’t exist
• Twitch invites its community to drop into ‘The Glitch’ in ‘Fortnite’

  Twitch is stepping into the world of 'Fortnite' creative with 'The Glitch,' a world that will present sponsorship opportunities.

  
• Creators’ viewers can be big spenders. LTK is driving $5 billion a year catering to them.

  The family-owned creator commerce platform is set to drive nearly $5 billion in sales this year from 300,000 creator partners and 8,000 brands. That's more than double its sales in 2023, and far surpasses the $2 billion valuation LTK got when it received a $300 million investment from SoftBank in 2021.

  
• iShowSpeed got one million concurrent viewers in one of Asia’s most creator-obsessed countries

  iShowSpeed broke a personal record during his visit to Asia by getting more than one million concurrent viewers in Indonesia.

  
• French YouTuber Inoxtag just sold 350,000 movie tickets in 24 hours
• Do newsletter writers want to be streamers? Substack is going to find out.
• MrBeast hit with class action lawsuit from ‘Beast Games’ contestants
• NIL hype helps ‘EA College Football’ score 6.5 million players in 2024
• YouTube wants creators to share the Hype
• YouTube CEO says “product innovation” — not an ad monopoly — is the key to Google’s business
• Patreon is finally trying to establish a network effect
• Creators, tech firms, and Barack Obama are out in full force on National Voter Registration Day