Homepage Feature

• Taylor Swift’s Kamala Harris endorsement drove 400,000 people to vote.gov in 24 hours
• YouTube’s pause-vertising is here

  Next time you pause a YouTube video you're watching on a TV screen, you might see something new pop up: an ad. Pause-vertising is already in use by streamers like Hulu, Peacock, and Max, and now YouTube--which recently beat all those services and became the first streamer to gobble up 10% of TV watch time--is giving the format its own try, with the full power of Google's ad targeting.

  
• 60% of OnlyFans creators’ revenue comes from single purchases, not subscriptions. Can SFW platforms learn from it?

  OnlyFans is known for the subscription side of its business, where people--much like they do on platforms like YouTube and Twitch--pay creators a monthly fee for access to their content. But, according to public documents from its parent company Fenix International Limited, a whopping 60% of the money OnlyFans makes comes from single-time purchases.

  
• The shutdown of a Russia-backed media company raises new questions about political influencers

  A content operation called Tenet Media has abruptly shuttered after a Department of Justice probe showed the operation was Russia-backed.

  
• International creators are crushing it on YouTube. Now they can use non-English handles.
• Want to comment on a trending YouTube Shorts clip? Now you can ‘Add Yours’ in response.
• Influencer marketing firms unite as gen.video acquires Bounty
• Roblox’s new Shopify partnership shows it’s still making the metaverse happen
• Is Snapchat good for your mental health?
• Marques Brownlee wins frisbee world title, returns to YouTube in time to cover the new iPhone
• MTV’s VMAs look to next generation with WhatsApp voting, TikToker cameos
• Watch out, Google: TikTok wants to be a “discovery engine” for travelers