Genre

• Golf creators are teeing off on YouTube. A new network is ready to be their caddy.
• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.

  As a "Preferred Platform" for the 2026 FIFA World Cup, YouTube will get access to some full match broadcast rights for the tournament.

  
• Jesser took over a Chicago Bulls game. Is this the first of many “creator nights” in the NBA?

  Jesser hosted a special promotion at the Chicago Bulls home game on March 1. It probably won't be the last time something like this happens.

  
• YouTube’s soccer community is more than fan culture. It’s a “football revolution.”

  Like in other sports, football/soccer is undergoing a "fandomification" that is turning creators into powerful media outlets.

  
• As Opening Day of the 2026 MLB season approaches, TikTok is on deck
• An experienced racing team is betting on cycling as YouTube’s next big sports craze
• A “Familee Day” in New Orleans will turn the “Keith Lee effect” into a brand-building tool
• ‘Tis the season for giving, and charitable contributions increasingly flow through creator channels
• From ‘SNL’ to Stapleview: Chloe Troast’s move shows how far internet sketch comedy has come
• Mark Rober is creating a science curriculum for schools, and he’ll give it to teachers for free
• France’s biggest streamer-led charity drive hits new peak by raising over €16 million
• A new “creator house” is bringing the ‘College Gameday’ experience to the TikTok crowd