Genre

• Can creators like iShowSpeed help YouTube win World Cup broadcast rights?
• Culinary creators and Food Network stars will chop it up on TikTok LIVE

  Jose El Cook and Antonia Lofaso will kick off a culinary collaboration between the Food Network and TikTok LIVE.

  
• The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.

  The New York Knicks captivated the NBA world by winning their first title in 53 years. Then the celebratory videos arrived.

  
• Tinder and TikTok are going on a double date to give us more ‘Love Island’-inspired reality content

  The next season of Tinder's 'Double Date Island', a 'Love Island' adaptation that premiered last year on YouTube, is coming to TikTok.

  
• At VidCon, a pickleball competition will bring more visibility to creator sports tours
• YouTube looks to upstage its competitors with “Music Nights” headlined by A-list artists
• The “MLB Players Studio” will turn sluggers into content creators
• YouTube has revealed its lineup for soccer’s biggest stage. Who will take home the Creator Cup?
• ‘The Backrooms’ and ‘Obsession’ are box office smashes. What’s next for creators in Hollywood?
• Stephen Curry is going back to school with a media venture that will highlight NIL talent
• TikTok has the cure for your wanderlust: A vacation booked from the For You Page
• YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season