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• TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece
• YouTube wants to use its dominance on TV screens to sell more premium subscriptions

  YouTube is looking to redesign its TV app to give central real estate to Primetime Channels, a venture that offers premium subscriptions.

  
• Top 5 Branded Videos of the Week: Netflix, TikTok, Google, and…Magnus Carlsen?

  Welcome back to the Gospel Stats Weekly Brand Report, where we have quite a week for you. TikTok Live always seems to spawn strange new genres, and Rotten Mango has the #1 video this week with an explainer on the latest. Veritasium, meanwhile, is exploring the nitty-gritty of Google interviews. And Joe Rogan? He's making yet another appearance...but this time, sponsored by Netflix of all companies.

  
• Have you heard? Moist’s T-Pain prank, a major AI decision, and a New York Times pasta meme

  T-Pain takes over Moist Cr1TiKaL's channel, Asmongold leaves OTK, Ludwig gets a VTuber, and YouTube TV gets new measurement.

  
• Jake Paul vs. Mike Tyson got 49 million Netflix views in 2024, but it was no CoComelon
• TikTok’s new For You Page is on your desktop
• Twitch wants to build up its middle class by letting more streamers make money
• Are we getting a standalone version of Instagram Reels?
• MrBeast seeks funding at $5 billion valuation
• Anthropic is training its AI by having it play Pokemon on Twitch
• The most popular podcaster not named Joe Rogan is building a $250 million true crime network
• Alix splits from Alex: Earle dropped from Cooper’s Unwell Network