Featured

• Creator company Whalar soars to $400 million valuation with strategic investment
• Sidemen launch VC firm to find the Upside in consumer tech startups

  The Sidemen are continuing to grow their creator-backed business by launching a venture capital firm called Upside.

  
• Roblox brings real-world merch to its burgeoning creator economy

  Roblox has launched a new Commerce API that allows users to sell real-world items inside of in-game experiences.

  
• Netflix’s ads are growing up with new placement options and measurement tools

  Netflix introduced several new ad products at its 2025 upfront presentation, as well as new programming like season two of 'Wednesday'.

  
• ‘Walking Dead’ producer Skybound has its eye on creators with Nine Four acquisition
• 20 years of YouTube: In 2008, we did it live (and voted however we like)
• Here are the six questions we have about YouTube’s exclusive NFL broadcast deal
• Amazon gives MrBeast two more ‘Beast Games’ seasons, extending “the largest reality competition series ever”
• Tired of the radio? A new app lets you listen to Twitch streams in the car.
• Top 5 Branded Videos of the Week: Dynamite, Dunking, Druski
• Have you heard? Smosh steps toward Just For Laughs while iDubbbz steps away from Creator Clash
• The first YouTube video edited with a brain-computer interface shows Neuralink’s potential