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• VTubers are taking the U.S. by storm, and women are tuning in
• The New York Times has a plan to get more videos from its stars: Let them cook

  Chefs like Sohla El-Waylly, Claire Saffitz, and Vaughn Vreeland will help the New York Times increase its library of cooking videos.

  
• Top 5 Branded Videos of the Week: Hello this is Dave Ramsey calling

  Last week, we picked a Yrefy-sponsored Dave Ramsey highlight as our bonus video, because we'd noticed the financial advice-spouting show host frequently churns out over two dozen sponsored videos a week. This week? He's made spot #3 on our list, with a video where he advises a young man whose dad put him in one hell of a situation. We're pretty pleased with our prescient pick (say that five times fast), and while we know Ramsey's often tough advice can be controversial, he does help some callers navigate seemingly unwinnable scenarios--including this one.

  
• TikTok wants to hire a manager for its news creators

  TikTok has posted a position for a U.S.-based employee who will work alongside the app's community of news and politics creators.

  
• Have you heard? Jools Lebron goes “beyond demure” while Jake Paul buys $39 million ranch
• Age-restricted live streams are YouTube’s newest teen safety feature
• MrBeast finds out creators aren’t ready for AI thumbnails
• AI overviews changed Google Search. Now they’re coming to YouTube.
• 20 years of YouTube: In 2013, PewDiePie’s Brofist shook up the creator world
• In influencer marketing, “the days of unchecked spending are over” — and measurement is key
• FunnyMike’s Streamer Prom reaches new heights with 4.5 million hours of live Twitch watch time
• YouTube’s exclusion from Australia’s teen social media ban is up for debate