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• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up
• Can old TV shows find a Netflix Effect on YouTube?

  A revival of the 2000s 'Friends' spinoff 'Joey' is showing how YouTube can bring a Netflix-style effect to old TV shows.

  
• Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round

  The talent management firm Fixated has announced a $12.8 million funding round led by Todd Boehly's Eldridge Ventures.

  
• Substack passes 5 million paid subscribers. Welcome to the new world of journalism.

  Substack now has more than five million paid subscribers as journalists are increasingly bringing their scoops online.

  
• India’s YouTube obsession is turning rural villages into creator hotspots
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront
• MrBeast’s investor pitch deck shows why he’s shifting his focus to Beast Industries
• Best Buy will make creator storefronts its new points of sale
• Washington’s attempted ban is helping TikTok Shop become big business in Mexico
• Top 5 Branded Videos of the Week: MrBeast, Elon Musk, alien bugs
• Instagram is sliding into your DMs with 20 new features
• Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment