Featured

• India’s government is giving a $1 billion boost to the local creator economy
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.

  YouTube's End Screens are bothersome for some viewers, and the platform is testing the ability to hide those pop-ups.

  
• Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”

  The hit Australian kids show 'Bluey' is expanding on YouTube through a slate of new shows commissioned by the BBC.

  
• Lilly Singh is launching a network for South Asian YouTubers

  Lilly Singh is looking to support South Asian YouTube creators with a new media company and network called HYPHEN8.

  
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Top 5 Branded Videos of the Week: The universe sure does keep spinning
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?
• MrBeast will give away $15 million in prizes during second season of ‘Beast Games’
• Have you heard? Gooseworx beefs with YouTube, ‘PUBG’ gets creator network, and Steven He gets cast
• Amid an executive exodus, TikTok is negotiating with burned-out employees
• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year