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• With help from FaZe Clan, the legend of Four Loko is reaching Gen Z
• A fresh estimate suggests that YouTube could be worth as much as $550 billion

  Wall Street firm MoffettNathanson has published new research that estimates YouTube's value at $550 billion.

  
• Top 5 Branded Videos of the Week: MrBeast and a Martian helicopter

  Welcome back to our Gospel Stats Weekly Brand Report, where MrBeast is getting himself into situations, internet privacy company Incogni gets a double-header, science is back on the menu, and reverse-aging evangelist Bryan Johnson gets scamvestigated.

  
• MrBeast and Fede Vigevani are recruiting “the biggest” creators for a bilingual basketball game

  On April 25, MrBeast and Fede Vigevani will host a basketball game feature top U.S. and Latin American creators.

  
• Have you heard? Platforms make monetization moves as YouTube golf goes brrr
• Kick is putting small creators on the road to success with $50,000 in prizes
• MrBeast says his strongest short-form monetization comes on Facebook. Will “O.G.” features add to that?
• YouTube is making its notifications work better for creators
• Gen Z prefers premium content to premium TV. Should streamers sound the alarm?
• RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?
• YouTube is making Shorts views go up
• Seniors are watching twice as much YouTube on TVs as they were a year ago