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• Athlete influencers are ready to make more money. YouTube is game.
• 1.1 million Twitch subs and a haircut from LeBron: Highlights from Kai Cenat’s Mafiathon 3

  Kai Cenat achieved his goal of one million Twitch during month-long streaming marathon Mafiathon. Here are some of the highlights.

  
• Take a look, it’s in a #BookTok: ‘Reading Rainbow’ is getting a reboot

  A reboot of Reading Rainbow on Sony's Kidzuko channel will feature TikTok star and librarian Mychal Threets as its host.

  
• Need a creator to capture your event? There’s an app for that.

  The Social Agent app offers a service that connects individuals to creators who can make content for personal and business purposes.

  
• There’s now an AI talent studio for “hyperreal digital stars,” and Hollywood isn’t happy
• Top 5 Branded Videos of the Week: The businesses
• Want to be a test subject for YouTube’s AI features? Step into the lab.
• Have you heard? KSI’s got talent, British networks take on Ms. Rachel, and sorority girls make six figures.
• As Twitch tries to crack down on viewbots, they are becoming more common on Kick
• Will a $14 billion TikTok sale affect how 20% of Americans get their news?
• Former OnlyFans CEO raises $2.7 million to put new twist on titillating content
• YouTube is coming to Delta flights. Which creators will you watch at 35,000 feet?