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• ESPN is hiring creators. It will feature them on an in-app, TikTok-style feed.
• TikTok’s college-centric update is a nod to OG Facebook

  TikTok is hearkening back to the first iteration of Facebook with a feature that allows users to connect their accounts to their colleges.

  
• Netflix’s continued creator push brings Mark Rober on board

  Netflix is continuing to recruit creators by making a deal with engineer-turned-YouTube star Mark Rober (and his buddy Jimmy Kimmel).

  
• Top 5 Branded Videos of the Week: MrBeast, Dave Ramsey, a battery, and an otamatone walk into a bar

  MrBeast is back at #1 in this week's Gospel Stats Brand Report--and, of course, he's up to something charitable. Chasing him are an undercover polyglot, a car rescue specialist, a gamer's gamer, and last but not least, a guy who lives to eat. Relatable.

  
• And the Oscars broadcast goes to…YouTube?
• Have you heard? Super Simple Songs throws “surprise party,” JeromeASF makes money moves, and Jake Shane gets cast.
• YouTube has more challengers than ever, but it’s just getting bigger
• ‘KPop Demon Hunters’ has taken over Netflix and the pop charts. Now you can sing along in movie theaters.
• Fox’s Tubi is doubling down on creators and bringing in a long-serving TikTok exec to lead to push
• Views belong with me: Taylor Swift’s first podcast appearance (literally) breaks the internet
• YouTube’s AI-powered age line is now live. Will it work as intended?
• Can MrBeast Kick it? Yes he can.