Featured

• MrBeast’s Vyro turns clipping into big business for creators and brands
• Survive+ arrives on YouTube to feed growing appetite for adventure

  Propagate Content and Cowshed Collective are teaming up to launch Survive+, a service filled with adventure content on YouTube.

  
• Creators are the new unscripted TV. Now they’re getting access to some famous formats.

  Banijay is teaming up with YouTube to launch an Entertainment Creator Lab that will revive classic formats.

  
• Have you heard? Hasan Piker’s in the dog house, Dylan Mulvaney’s one-woman show, and Ned Fulmer’s wrestling debut.

  Hasan Piker's dog training methods have come into question, Dylan Mulvaney is hitting the theatre, and Ned Fulmer is becoming a wrestler.

  
• Alex Cooper launches Unwell Creative Agency to dive into $2.4 billion U.S. podcast ad business
• On World Mental Health Day, top creators take over Times Square to battle burnout
• YouTube will reinstate some banned channels. Here’s how that “Second Chance” will work.
• Meta’s TikTok-ification continues with a new algorithm for Facebook Reels
• As motorsports content revs up, Amelia Dimoldenberg will become F1’s ‘Passenger Princess’
• Top 5 Branded Videos of the Week: Got jerky?
• Taylor Swift’s showgirl turn gets 20 million YouTube views, exclusive TikTok features on release day
• Discord introduced ads in 2024. They seem to be working.