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• Have you heard? Skyrim Grandma’s next chapter, Spotify’s CEO shuffle, and a saxophone controller
• A UK agency’s TV-style YouTube metrics revealed childrens’ shows get big ratings

  Barb, an agency in the UK, is measuring YouTube viewership on TVs with traditional ratings. Here are some of the early findings.

  
• Instagram’s journey to become a TikTok clone is nearly complete

  In India, Instagram is testing a redesigned version of its app that puts Reels front and center (like on TikTok's For You Page).

  
• In the “era of efficacy,” creator marketers are making their millions work harder

  A report from CreatorIQ shows how brands are reframing their creator relations as influencer marketing budgets continue to rise.

  
• 20 years of YouTube: 2023 was so skibidi that it made us say DaFuq!?Boom!
• A new platform is moving creators from paid posts to the cap table
• Athlete influencers are ready to make more money. YouTube is game.
• 1.1 million Twitch subs and a haircut from LeBron: Highlights from Kai Cenat’s Mafiathon 3
• Take a look, it’s in a #BookTok: ‘Reading Rainbow’ is getting a reboot
• Need a creator to capture your event? There’s an app for that.
• There’s now an AI talent studio for “hyperreal digital stars,” and Hollywood isn’t happy
• Top 5 Branded Videos of the Week: The businesses