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• Can the U.S. government regulate TikTok without banning it? The Senate is giving it a try.
• Beauty creator Raye Boyce joins growing talent lineup at Kensington Grey Agency

  Kensington Grey Agency is adding to its talent management lineup by signing YouTube beauty influencer Raye Boyce, aka ItsMyRaeRae.

  
• PewDiePie is rebranding, and Amaze is helping him pick his new direction (Exclusive)

  Swedish creator Felix "PewDiePie" Kjellberg is relaunching his digital store and rebranding his merch as part of a partnership with Amaze.

  
• Meta is coming to VidCon with monetization updates for Facebook and Instagram Reels

  Meta's presentation at VidCon Anaheim includes several updates for its Facebook and Instagram Reels, included new monetization offerings.

  
• 20% of 18-to-24-year-olds use TikTok as a news source
• Ryan’s World is a lot bigger than one kid. Pocket.watch is putting the brand’s superhero in the spotlight.
• YouTube’s new Partner Program standards are tailored to live-streaming creators
• Netflix expected its password-sharing crackdown to be unpopular, but early returns tell a different story
• Ludwig’s Offbrand expands with Jerma, key hires, and an upcoming investment (Exclusive)
• The D’Amelio family is reportedly planning to launch a $20 million talent management venture
• Dhar Mann universe expands with new series, upcoming feature film
• YouTube Millionaires: Levy Rozman is the internet’s chess teacher