Featured

• YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers
• MrBeast’s build kits are in the (Kids) Club at a Lowe’s location near you

  MrBeast is expanding his partnership with Lowe's by bringing his Lab Swarms build kits to the chain's Kids Club.

  
• After 10 years and 50 million subscribers, now’s the time for Genevieve’s Playhouse to hit the toy aisle

  Genevieve's Playhouse has become one of YouTube's biggest family channel. The man behind the videos explained his retail strategy.

  
• Are male and female social media accounts floating in gendered political bubbles?

  A study published in Cornell University's arXiv examined gender differences in algorithmic recommendations on social media feeds.

  
• Zohran Mamadani’s Twitch show brings government “where New Yorkers already are”
• Tom Brady is the football GOAT. Now, on YouTube, he wants to be the football trivia GOAT.
• Duolingo takes screen time limits to the next level by blocking other apps until you finish studying
• YouTube’s new AI tool can add your likeness to Shorts posted by other creators
• Want to find creator FAST channels on Roku? A new hub is here to guide you.
• Repeat partnerships are the most effective creator campaigns, and YouTube leads the way
• Two-thirds of consumers go to TikTok Shop to discover new products and brands
• YouTube’s war on deepfakes goes global: Likeness detection is now open to all.