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• YouTube Premium subscribers can now find “Playables” through new gaming hub
• Top 5 Branded Videos of the Week: MrBeast is back on top (and also buried alive)

  Welcome back to the Gospel Stats Weekly Brand Report! And never fear: if you were disturbed by last week's MrBeast upset, he's back on top this week, with his latest buried alive spectacle putting him firmly at spot numero uno.

  
• With its Thanksgiving parade float and animated series, this NFT collection is the cat’s meow

  Before the Cool Cats NFT collection gets a float in the Macy's Thanksgiving Day Parade, it's getting a web series called 'The Milk Chug'.

  
• A new platform is trying to take on Twitch and Kick by adding minigames to streaming sessions

  Noice is a new streaming platform that combines the experience of Twitch and Kick with original minigame and card-collecting features.

  
• Mark Roblox: YouTube’s favorite engineer is building rockets in a video game world
• Addison Rae enters “scream queen era” with role in horror flick ‘Thanksgiving’
• Top 5 Branded Videos of the Week: Even a VPN can’t get you into Colin Furze’s secret garage
• Millionaires: Kenz Lawrén is putting on a New Face
• TikTok announces creators who “will bring the For You feed to the main stage” at In The Mix event
• Jay Shetty comes to MasterClass to teach a lesson about “navigating change”
• In contentious call with execs, Jewish celebrities urge TikTok to root out “antisemitic movement”
• Bindery is helping #BookTok faves become publishers. Here’s it inaugural slate of pickups.