Creator

• Is paying for private security just another cost of being a female streamer?
• Ballen Studios is building a business that turns creators into career storytellers. Its next star? Nexpo.

  The debut episode of Late Nights with Nexpo dropped as a special video edition on Nexpo's channel, but future episodes will live (for now) as audio-only presentations on YouTube, Apple Podcasts, Spotify, and Amazon Music. In this episode (embedded above), Nexpo chronicles a 1993 hiking incident where seven people left home to adventure in the Khamar-Daban mountain range, and only one returned alive.

  
• NFL doubles down on creator spotlights with a Kai Cenat vs IShowSpeed Super Bowl pre-game

  In an announcement video, NFL Commissioner Roger Goodell (who showed up to speak at YouTube's Brandcast in 2023, btw) rings up IShowSpeed.

  
• The Paul x Tyson fight helped Netflix drive record account growth–just before it stops reporting subscriber counts

  Netflix expects live events like the Jake Paul x Mike Tyson boxing match to be "a small percentage of our total view hours and content expense," but still thinks they will "result in outsized value to both our members and our business," it said during its fourth-quarter earnings call this week.

  
• Elon Musk is big mad at Asmongold
• ‘Beast Games’ is Amazon’s most-watched unscripted series ever. But how does its viewership compare to MrBeast’s YouTube content?
• Drake thinks UMG wanted creators to make Kendrick Lamar’s diss track go viral. He’s suing over it.
• Meet the company making Skibidi Toilet a toy-aisle bestseller
• Is World of Warcraft RP Twitch’s next big thing?
• Nick DiGiovanni is trying a new recipe for YouTube content
• A troll got a YouTuber’s Nintendo videos wrongly deleted. How did YouTube let it happen?
• New Year’s Rockin’ Eve is putting content creators center stage (Exclusive)