YouTube

• Seniors are watching twice as much YouTube on TVs as they were a year ago
• YouTube’s first podcast head is out, but updated audio ads are in

  YouTube is reportedly working on a feature that would let users swap out audio ads. Also, Head of Podcasts Kai Chuk has left the company.

  
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect

  YouTube is adding new tools to its BrandConnect platform as it invests more resources into influencer marketing.

  
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.

  YouTube's End Screens are bothersome for some viewers, and the platform is testing the ability to hide those pop-ups.

  
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• YouTube thinks a more human touch will cut down on demonetization mistakes
• YouTube’s Premium Lite tier arrives, providing cheaper access to ad-free viewing
• It’s YouTube’s turn to crack down on the gamba meta
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/02/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/02/2025
• YouTube’s podcasts now reach one billion users per month