[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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MrBeast got his 400 millionth subscriber a week ago, and he’s not stopping there. The world’s most-subscribed YouTube channel is now on its way to 500 million thanks to the 3 million subscribers MrBeast added during the first full week of June.
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In total, nine channels got at least one million new subscribers over the past seven days. Most of the hubs in that number are either short-form standouts (KIMPRO), kid-friendly stalwarts (Kids Diana Show), or generative AI weirdness. Let’s ignore all of those categories and talk about some dank memes.
Italian Brainrot. Tanto caldo adesso.
As far as I can tell, Gen Alpha’s sense of humor is taking a tour of the subjects that have dominated internet culture for more than a decade. First, there were the “lol so random” activities of the Skibidi Toilet gang. Then there was a dose of cute animals, including some strange, AI-generated pets.
Now, the hot new thing in Gen Alpha japes is a style of comedy that has entertained us millennials for a long time: Nonsense words. For the generation that is driving current pop culture trends, humorous gibberish takes the form of Italian Brainrot, a meme that pairs AI-generated images with fake Italian names for those creations.
Italian Brainrot is a major force in the latest Global Sub Top 50 chart. Some entrants in the ranking are straightforward distributors of the latest Italian Brainrot memes. That’s the case with DRЫNDA, a Ukraine-based channel that has made a name for itself by infusing its short-form clips with dancing cappuccinos.
How much work has Italian Brainrot done for DRЫNDA? After finishing outside of the Global Sub Top 50 a week ago, the channel in question rocketed up to 27th place by adding 430,000 new subscribers. Its views have also increased steadily since the Italian Brainrot phenomenon skyrocketed in May.
Data via Gospel Stats
At this point, the Italian Brainrot memes are evolving. While some channels prefer to dispense the generative AI jokes in straightforward fashion, others are applying growth hacking tricks to get fake Italian silliness in front of as many viewers as possible.
That’s the best explanation I can muster for Chief Brioso, a Spain-based channel that reached 43rd place in the Global Sub Top 50. Chief Brioso added 353,000 new subscribers by pairing Italian Brainrot with gameplay from Geometry Dash, a game that has powered some of YouTube’s top channels in recent months.
https://www.youtube.com/shorts/8kciTA-zcYI
Is this the peak Gen Alpha video? It has AI-generated content that’s totally inscrutable to older generations, twitchy gameplay from a free-to-play classic, and no intelligible sense of order. Chief Brioso may have found the key to reaching an entire cohort of YouTube viewers: Stuff in as much nonsense as possible.
There is one thing about this video that makes perfect sense to me: The use of a Theragun as a “fast-clicking” aid for games like Geometry Dash. I have one of those in my house, which means I may be ready to become the next big thing on YouTube Shorts.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 18
- United States: 14
- Hong Kong and Spain: 2
- Australia, Brazil, Canada, Chile, China, Germany, Latvia, Mexico, Saudi Arabia, South Korea, Taiwan, Ukraine, Uzbekistan, and Vietnam: 1
This week, 43 channels in the Top 50 are primarily active on YouTube Shorts.
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