Channels

• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/27/2024
• Instagram downgrades creators’ video quality if it thinks they’re not driving enough views

  Instagram seems keenly aware that as a platform built on user-generated content, it relies upon the creators of that content to keep its business going. Its messaging has consistently identified creators as its central driving force, and earlier this year, it said, "We want to make sure every creator feels empowered to succeed on Instagram."

  
• As X fumbles, Bluesky announces $15 million raise and plans for creator monetization

  Elon Musk's dumpster fire of a site has seen yet another mass exodus this month after introducing two much-hated changes: first, it's nuking the block feature by allowing users you've blocked to see your posts anyway, for some reason; and second, it changed its TOS so all material uploaded to X—videos, posts, photos, art, writing samples, anything—is now automatically licensed "for use with and training of our machine learning and artificial intelligence models, whether generative or another type."

  
• YouTube is gamifying the creator-viewer connection

  There are a couple consistent themes to YouTube's new features this year: fandom-building, and gamification. It's talked up the importance of strong creator-viewer relationships with tools like Hype, which spotlights smaller creators with dedicated communities, and has added things like platform-wide badges that level up with user actions like getting in early when a creator opens up Channel Memberships.

  
• Netflix just closed its AAA game studio
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/20/2024
• YouTube’s new program teaches teens how to recognize AI content
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/20/2024
• What happens when brands adopt creators’ winning content strategies?
• YouTube wants to give you badges to reward you for doing stuff on YouTube
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/13/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/13/2024