Channels

• Hollywood studios were claiming AdSense revenue from YouTube’s deluge of AI slop. Now what?
• YouTube Premium is letting some viewers delete ads for their friends

  For nearly two years now, YouTube has been running a campaign that pushes ad block → YouTube Premium as a pipeline. It figures (rightfully) that people who use ad blockers do not want to see ads--so it seems to view Premium as a compromise. If people just pay $13.99 per month for Premium, they don't have to see ads!

  
• MrBeast says his strongest short-form monetization comes on Facebook. Will “O.G.” features add to that?

  Mark Zuckerberg joined Colin and Samir (and MrBeast) to explain how new products will return Facebook to its "O.G." form.

  
• YouTube is making its notifications work better for creators

  YouTube is testing an update that would limit the number of notifications that are pushed to subscribers who haven't engaged in a while.

  
• MrBeast, Lady Gaga, and Brittany Broski to headline YouTube’s fandom-forward Brandcast
• Seniors are watching twice as much YouTube on TVs as they were a year ago
• YouTube’s first podcast head is out, but updated audio ads are in
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.