Channels

• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/27/2025
• AI, Shorts, and connected TV push YouTube to $9.8 billion in ad revenue

  CEO Sundar Pichai called the quarter a "standout," with "robust growth across the company." He largely attributed this growth to Google's decision to embrace generative artificial intelligence, a choice we've seen ripple through YouTube.

  
• YouTube wants to start conversations with Reddit-style comment threads

  YouTube's Premium subscribers can now test out a comment threading feature that makes YouTube discussions look like Reddit.

  
• Netflix is treating YouTube like a “farm league” for creators. How’s that working out?

  Netflix has poached some of the biggest hits on YouTube. How are those transplants faring in the streamer's What We Watched report?

  
• 20 years of YouTube: In 2017, Logan Paul’s walk in the Japanese woods changed everything
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/20/2025
• Will Instagram’s indexing update shift the balance of power in the world of search?
• As ‘KPop Demon Hunters’ and ‘Squid Game’ top charts, Netflix is going all-in on Korean exports
• YouTube is expanding a feature that lets creators “test and compare” titles and thumbnails
• 20 years of YouTube: In 2016, some videos were more important than others
• After another shutout, do creators need the Emmys?
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/13/2025