TikTok

• TikTok expands its Pulse product to bring brands closer to its culture
• TikTok beats Twitch to become the #2 most-watched streaming platform on the net–and says creators are making $10 mil a day

  In Q1, TikTok Live generated 8.027 billion hours of watch time, or around 27% of the livestreaming industry's total. YouTube, at #1, came in with a whopping 50.3% of the total, or 14.983 billion watch hours.

  
• TikTok is turning its community into fact-checkers

  TikTok is rolling out Footnotes, a take on X's Community Notes that enables moderation powered by viewers and creators.

  
• TikTok made $39 billion outside of China last year. How’s that ban looking?

  It ended up accounting for a quarter of ByteDance's total revenue for the year ($155 billion), its highest proportion yet.

  
• TikTok tells creators to stick around for bonus monetization
• QVC will be on TikTok 24/7 with round-the-clock shoppable streams
• TikTok just wants to talk. A new Corporate Communications Chief will get the message across.
• As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs
• Washington’s attempted ban is helping TikTok Shop become big business in Mexico
• Trump may give TikTok another reprieve. Will a deal ever get done?
• TikTok wants to let U.S. creators hand out coupons for local businesses
• TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece