Bytedance

• TikTok still bodies other platforms when it comes to short-form watch time
• While everyone else goes after TikTok’s users, Instagram is wooing its creator population with a CapCut competitor

  While platforms like Snapchat and Triller entreated TikTok's (temporary) refugee user base by promising them a similar scrolling experience full of videos they would like, Instagram's approach was--and continues to be--different.

  
• The platform that made your career is shutting down? These Vine stars have been there.

  
• TikTok says small business owners will lose $1 billion in revenue a month if it’s banned

  The platform didn't say exactly how that revenue is generated, but we can safely assume a significant chunk comes from its ever-growing ecommerce hub TikTok Shop. TikTok doesn't often disclose sales numbers from the hub, but it did say that sellers there made over $100 million on Black Friday alone, with some independent brands (like creator-owned cosmetics company Canvas Beauty) seeing six figures' worth of sales in the 24-hour period.

  
• Cucumbers, cottage cheese, and probiotic soda: TikTok’s impact on grocery store shelves
• You can now build your next car on TikTok
• TikTok wants to turn millions of Americans into paid shopping influencers
• Nielsen and TikTok say they’ve struck a first-of-its-kind deal for ad metrics. Is it really that groundbreaking?
• A creator earned $2 million during one single Black Friday livestream on TikTok
• TikTok is becoming Spotify’s new recommendation engine
• As live spectacles increase, a creator plans to eat for four days straight on YouTube
• TikTok is becoming a job board for Gen Z