Articles

• Top 5 Branded Videos of the Week: MrBeast and a Martian helicopter
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/30/2025

  Clean girl blends ASMR and oddly satisfying videos with cleaning projects. FuFu Squishy does something similar.

  
• MrBeast and Fede Vigevani are recruiting “the biggest” creators for a bilingual basketball game

  On April 25, MrBeast and Fede Vigevani will host a basketball game feature top U.S. and Latin American creators.

  
• Have you heard? Platforms make monetization moves as YouTube golf goes brrr

  Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, platforms are making monetization moves, creators are teeing off on YouTube, and TikTok has lost one of its top execs as ban talk ramps up.

  
• Kick is putting small creators on the road to success with $50,000 in prizes
• MrBeast says his strongest short-form monetization comes on Facebook. Will “O.G.” features add to that?
• YouTube is making its notifications work better for creators
• Gen Z prefers premium content to premium TV. Should streamers sound the alarm?
• RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?
• YouTube is making Shorts views go up
• Seniors are watching twice as much YouTube on TVs as they were a year ago
• With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic