Articles

• On your marks: TikTok, Strava establish six-digit fund for running creators
• Facebook has a new Creator Studio (with AI included, of course)

  The relaunched version of the Facebook Creator Studio includes an AI Assistant that can help generate video ideas.

  
• MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub

  To find the staff he needs for a planned creator-brand matchmaking service, MrBeast hired several key employees from Pietra.

  
• Lowe’s wants creators to put their next products on its shelves

  Lowe's is doubling down on its work with influencers by launching a new product that encourages the development of creator products.

  
• On “Joyride Day,” Ryan Trahan unlocked a powerful new form of creator product marketing
• Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”
• Tinder and TikTok are going on a double date to give us more ‘Love Island’-inspired reality content
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 06/21/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/21/2026
• To engage with collectors who are big spenders, Fanatics launched a slate of originals
• Top 5 Branded Videos of the Week: Yeah, it’s all AI
• At VidCon, a pickleball competition will bring more visibility to creator sports tours